Thrive

Social Media Manager

Abundance Contractors • Freelance

Jun 2026 - Jul 2026 • 1 mo

When Abundance Contractors, a U.S.-based cleaning and gutter cleaning company, came to me, they were struggling to generate consistent business online. They were averaging only 2–3 leads per month, despite having services that homeowners actively need. Instead of simply telling them to “post more,” I focused on rebuilding how their business presented itself online. I created high-converting ad creatives designed to stop homeowners from scrolling and communicate the value of their cleaning and gutter services within seconds. Then, I worked on their social media strategy using algorithm-focused content and engagement techniques to increase visibility, improve traction, and put their services in front of more relevant local audiences. The goal wasn't vanity metrics—it was to turn their online presence into a lead-generation asset. This project allowed me to combine creative advertising, social media growth, local targeting, and lead-generation strategy into one system designed specifically for a home-service business. If your business is getting lost online and you're ready to turn your social media and advertising into a consistent source of opportunities, I can build the strategy for yo

Paid Ads Strategist

Elegy Park Renovators • Freelance

Feb 2026 - Jun 2026 • 4 mos

When Elegy Park Renovators, a company specializing in swimming pool and lawn renovations, came to me, the goal wasn't simply to get more clicks, it was to create a predictable way to turn local homeowners into genuine renovation opportunities. I built a targeted lead generation system designed around how homeowners actually search for pool and lawn renovation services. We combined high-intent advertising, location-based targeting, conversion-focused messaging, lead capture, and follow-up to move prospects from “I'm thinking about renovating” to “I'd like a quote.” The result was a system designed to bring the right homeowners into the conversation while giving the business a structured process for turning those enquiries into potential projects. What I loved most about this project was that it wasn't about chasing vanity metrics. Every part of the system was built around one question: can we turn advertising attention into real renovation opportunities? This is the same approach I now bring to pool contractors, landscapers, lawn-care companies, home remodelers, HVAC businesses, roofing contractors, and other local service businesses looking for qualified leads. If you're tired of paying for clicks without knowing where your next customer is coming from, let's build a system that changes that.