Will R

Owner and Chief Creative

Mason Hall Media

Jun 2019 - Present • 6 yrs 11 mos

Developed a worldwide client base for audio production and voiceovers. Responsible for all aspects of business from marketing, production, quality control, IT, research, and billing. Write, perform, and produce audio for radio and internet commercials, podcasts, corporate videos, and animations.

Director of Communications and Media

Rio Texas Annual Conference, The United Methodist Church

Feb 2015 - Jun 2019 • 4 yrs 4 mos

Strategic and tactical oversight of internal and external communications for administrative body of 360 local churches throughout Southwest Texas. Responsible for overall strategic messaging and management of print, digital and social media platforms including crisis communication management. Charged with oversight of all I.T. and communications equipment and virtual properties including servers, computers, domains, hosting platforms, backup systems, software, cameras, lighting, and video conferencing equipment. Research and develop best practices for local church communications and technology. Consult with staff and leadership in main office and field offices to implement communications strategy and technology upgrades. Results: ● Launched new digital focused system and strategy for organization's internal and external communications, reallocating $100k annually from outdated programs. ● Managed crisis communications for high profile incidents. Crafted internal and external messaging and media relations. ● Launched video conferencing system to address communications issues across organization covering 360 locations across southwest Texas resulting in 30,000 monthly meeting minutes moved from in-person to online. ● Transformed communications and media protocols for annual conference gathering of 1500 delegates, receiving 95% “Excellent” rating in post event survey. ● Surveyed and analyzed current technology capability of 380 churches in organization providing leadership with clearer understanding of capabilities of member entities. ● Developed and launched electronic system for employee placement to replace paper-based system saving time, reducing errors, and eliminating redundant systems.

Pastor of Communications and Outreach

University United Methodist Church

Feb 2014 - Feb 2015 • 1 yr

Responsible for three weekly worship services with an average attendance of over 1000 as well as pastoral care of membership including weddings, funerals, and end of life care.. Full responsibility for the planning and leading weekly worship services including all aspects of sermon creation and delivery, music planning, staff and volunteer training and scheduling, and technology use. Managed professional worship staff as well as adult education staff. ● Attained 15% increase in attendance of weekly worship service. ● Implemented additional service days and times to accommodate additional attendees for Christmas and Easter creating 20% increase in attendance in total attendance for Christmas and Easter. ● Created and implemented new high-accountability, systematic, member assimilation and education program that became the blueprint for similar systems across the country and was featured as part of The Large Church Initiative yearly gathering.