
Paloma Echevarr
Expert Outbound Architect, B2B Lead Gen, Email And LinkedIn Automation
Habilidades

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Experiencia laboral
Email Marketing & Lead Generation Specialist
Freelancing Career • Freelance
Jul 2023 - Present • 2 yrs 11 mos
Specialized in email marketing automation, cold email outreach, lead generation, LinkedIn automation, and CRM migration for B2B businesses. Experienced in setting up and optimizing Brevo, Instantly, SmartReach, and Dripify platforms to improve lead acquisition and sales performance. Key responsibilities: • Setup and manage email marketing campaigns and automated sequences • Configure cold email outreach systems and email warm-up processes • Implement LinkedIn automation and prospecting workflows using Dripify • Build multichannel outreach campaigns with SmartReach • Migrate contacts, pipelines, and workflows between CRM platforms • Optimize email deliverability, engagement, and conversion rates • Create lead nurturing funnels and automated follow-up sequences • Generate qualified leads through targeted outreach strategies Successfully helped businesses streamline sales processes, increase response rates, and scale customer acquisition through marketing and sales automation.