Pablo

Senior Music Promotion & Artist Relations Specialist

Spotify • Freelance

Jun 2026 - Present • 1 mo

As the Senior Music Promotion & Artist Relations Specialist at Iberia Music Connect, I develop and execute strategic music marketing campaigns designed to help independent and emerging artists establish a strong presence throughout Spain. My role combines radio promotion, playlist pitching, digital advertising, media outreach, and audience development to deliver authentic exposure for artists across multiple genres. I coordinate promotional campaigns with Spanish college radio stations, independent FM broadcasters, online radio networks, Spotify playlist curators, podcast hosts, music blogs, magazines, influencers, and entertainment media. Every campaign is carefully tailored according to an artist's genre, release goals, and target audience to maximize organic engagement and long-term growth. Beyond radio and playlist promotion, I manage Spotify Ads Manager campaigns targeting Spanish-speaking audiences, optimize campaign performance, identify listener behavior, and recommend marketing strategies that increase streams, monthly listeners, saves, and overall artist visibility. Throughout my career, I have collaborated with independent artists, record labels, producers, artist managers, publicists, and entertainment professionals across Spain and internationally. My work focuses on building genuine relationships between artists and media outlets rather than relying on artificial promotion or inflated metrics. Key responsibilities include: • Coordinating Spanish college radio promotion campaigns. • Pitching music to Spotify playlist curators. • Managing Spotify advertising campaigns. • Music blog and magazine outreach. • Podcast promotion and artist submissions. • Influencer and social media campaign coordination. • Release strategy consultation. • Audience targeting and market research. • Campaign reporting and performance analysis. • Artist branding and promotional planning.

Music Marketing Consultant

Fiverr • Freelance

Feb 2020 - Present • 6 yrs 5 mos

As an independent Music Marketing Consultant, I worked directly with musicians, independent labels, producers, and artist managers seeking professional promotion within the Spanish music market. My consultancy focused on developing customized promotional campaigns that combined traditional media outreach with modern digital marketing techniques. I advised artists on release planning, audience development, streaming growth strategies, playlist pitching, radio submissions, and promotional partnerships designed to improve discoverability across Spain. Every campaign emphasized organic growth, strategic media placement, and long-term artist development. My responsibilities included researching suitable promotional channels, identifying playlist opportunities, creating media outreach strategies, coordinating radio submissions, recommending advertising budgets, and monitoring campaign performance. I also assisted artists in preparing electronic press kits (EPKs), promotional materials, and release strategies that aligned with industry standards. Working independently allowed me to build valuable relationships with Spanish music professionals, playlist curators, bloggers, podcasters, radio programmers, and entertainment media while gaining extensive experience promoting artists from different countries and musical backgrounds. This experience established the foundation for my continued specialization in Spanish music promotion, audience development, and digital music marketing.