Owais

Google Ads Manager

TigerFunded • Freelance

Sep 2024 - Present • 1 yr 8 mos

As a Google Ads Manager for TigerFunded, I am responsible for planning, executing, and optimizing high-performance digital advertising campaigns to drive customer acquisition, increase brand visibility, and maximize return on ad spend (ROAS) in the competitive prop trading industry. Key Responsibilities: * Develop and manage full-funnel Google Ads strategies, including Search, Display, YouTube, and Performance Max campaigns * Optimize campaigns to achieve consistent profitability, focusing on a minimum 4+ ROAS target * Conduct in-depth keyword research, audience segmentation, and competitor analysis within the prop firm and fintech space * Create and test high-converting ad creatives, including copy and visual assets, tailored to trader psychology * Continuously monitor campaign performance and implement data-driven optimizations (bidding strategies, targeting, creatives, and landing pages) * Scale successful campaigns while maintaining cost efficiency and performance stability * Collaborate with creative and content teams to develop engaging video and display ad assets * Track and analyze user behavior using tools like Google Analytics and conversion tracking to improve funnel performance * Manage budget allocation effectively across campaigns to maximize results within daily spend limits * Stay updated with industry trends, platform updates, and emerging advertising strategies **Key Achievements / Focus Areas:** * Driving global sales for funded trading programs (instant funding, 1-step, and 2-step challenges) * Enhancing campaign performance through advanced testing frameworks and creative iteration * Building scalable advertising systems that balance growth and profitability Tools & Platforms: * Google Ads (Search, Display, YouTube, Performance Max) * Google Analytics * Google Tag Manager * Conversion Tracking & Attribution Tools