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orto
@ortolam
email marketing specialist
Reino Unido
Inglés, Francés
Sobre mí
I am an Email Marketing Specialist dedicated to helping businesses grow through strategic email campaigns, automation, and customer engagement. I specialize in newsletter creation, email outreach, CRM automation, audience segmentation, lead nurturing, and conversion-focused workflows. My goal is to help brands increase open rates, boost customer retention, and drive more sales through data-driven email marketing solutions related to their business objectives.
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Experiencia laboral
email marketing specialist
Enchanto • Trabajador autónomo
May 2024 - Present • 2 yrs 2 mos
Email Marketing Specialist As an Email Marketing Specialist, I have experience helping businesses improve customer engagement, generate qualified leads, and increase sales through strategic email marketing campaigns and automation. My role involves planning, creating, managing, and optimizing email campaigns that support customer acquisition, retention, and business growth. I specialize in email automation, newsletter campaigns, audience segmentation, customer journey mapping, lead nurturing, and CRM workflow development. I have worked with various email marketing and automation platforms, including Ortto, Customer.io, Ontraport, Maropost, Sarbacane, Vero, ActiveDEMAND, User.com, Iterable, and other advanced CRM systems. My responsibilities include setting up automated workflows, creating email sequences, managing subscriber lists, improving email deliverability, conducting A/B testing, and analyzing campaign performance. I develop targeted campaigns based on customer behavior and business objectives to maximize engagement and conversion rates. I also assist businesses with lead generation, customer onboarding automation, retention campaigns, re-engagement strategies, and sales funnel optimization. By integrating CRM platforms and marketing tools, I help create streamlined systems that improve efficiency and customer communication. Throughout my experience, I have worked with eCommerce brands, startups, agencies, coaches, consultants, and small businesses to build scalable email marketing systems. My focus is on delivering personalized marketing solutions that strengthen customer relationships, increase brand loyalty, and drive measurable business results. I am committed to creating data-driven email marketing strategies that help businesses improve open rates, click-through rates, customer retention, and overall return on investment while maintaining professional and effective communication with their audience.
