Omar G

Market Competive Intelligence analyst

MarketingPRO • Tiempo completo

Oct 2021 - Jun 2024 • 2 yrs 8 mos

Delivered pricing and competitive strategy consulting to BMW, Volvo, and CNH Industrial across Europe, specializing in aftersales spare parts pricing and go-to-market strategy. Pricing & Commercial Analytics: Conducted price benchmarking and elasticity analysis for 50+ spare part categories across Germany, Sweden, Italy, and the UK , enabling clients to optimize price positioning and protect margins Conducted price analysis in the US, helping BMW identify a pricing gap between their Service Repair Packages (SRP) and IAM competitor offerings , enabling decision-makers to recalibrate pricing and discounts to maximize margins while maintaining fair market share Supported client transition from cost-based to value-based pricing using competitive benchmarking and elasticity insights Competitive Intelligence & Market Strategy: Executed mystery shopping and channel analysis across European markets to validate dealer pricing compliance and independent aftermarket (IAM) positioning Developed competitor profiles (SWOT/PEST) and sales channel analyses to identify market opportunities and strategic threats Conducted market potential analysis and customer segmentation studies to identify high-value growth opportunities Prepared market entry strategies for new territories, including distributor profiling and competitive landscape mapping Stakeholder Engagement & Delivery: Presented strategic recommendations to C-level stakeholders at BMW, Volvo, and CNH Industrial , translating complex data into clear business narratives Acted as primary liaison for the Swedish market, managing client communication and ensuring on-time delivery