
Hendrik George
Shopify Expert Shopify Store Management CRO Specialist
Habilidades

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Porfolio
Experiencia laboral
Shopify Store Manager & Conversion Rate Optimization Specialist
Upwork • Freelance
Jan 2025 - Present • 1 yr 6 mos
Managed full Shopify store operations for growing online retail businesses. Responsibilities included updating product listings, descriptions, pricing, images, collections, and categories. Conducted in-depth Conversion Rate Optimization (CRO) audits, analyzed user experience, checkout process, and sales funnel to identify issues and implement fixes that boost conversions and sales. Created promotional banners and graphics using Canva, handled homepage updates, seasonal visuals, and maintained a consistent professional store appearance. Also supported social media marketing and advertising campaigns to increase brand visibility and drive revenue. Delivered projects independently with strong attention to detail and reliable follow-through.
Freelancing Career
Freelance • 2 mos
Shopify CRO & Conversion Optimization Specialist
May 2026 - Jun 2026 • 1 mo
Executed comprehensive hands-on Shopify CRO for PureVita, a premium wellness supplements brand. Optimized homepage hero, product pages, cart/checkout flow, mobile experience, and trust signals. Delivered major improvements: +38.7% conversion rate, +24.5% AOV, $142,590 total sales (+28.5%), and strong lifts in add-to-cart (+52.1%) and checkout completion (+31.4%). (299 characters)
Shopify CRO & Ecommerce Optimization Specialist
May 2025 - Jun 2025 • 1 mo
Optimized PureVita Shopify store for a premium supplements brand. Improved product pages, implemented winning A/B test (+33.3% conversion), enhanced mobile performance (96 score), and set up key automations (Abandoned Cart, Browse Abandonment, Post-Purchase). Delivered strong results: $128,543.65 total sales (+28.6%), 3.61% conversion rate (+38.7%), and $72.45 AOV (+18.3%). (299 characters)