Olanrewaju Paul

Email Marketing & Automation Specialist

Freelancer.com • Freelance

Jan 2022 - Present • 4 yrs 4 mos

Worked on multiple client projects building and optimizing email marketing systems and automation workflows for small businesses and online brands. Set up drip campaigns, welcome sequences, lead nurturing flows, and abandoned cart automation using platforms such as Klaviyo, Brevo, Beehiiv, and Omnisend. Also supported outreach and lead generation systems using Apollo, Saleshandy, and CRM-based workflows to improve engagement and conversion rates. Focused on turning inactive email lists into structured revenue-generating systems through automation and segmentation strategies. Delivered end-to-end setup, from platform configuration to campaign execution and optimization based on performance data.

Email Automation & Lead Generation System Setup

Cigna • Freelance

Jan 2026 - Apr 2026 • 3 mos

Built a complete email automation and lead generation system for an online business to improve customer engagement and sales conversion. Designed and implemented segmented email flows including welcome sequences, abandoned cart recovery, and re-engagement campaigns. Integrated CRM and email platforms such as Klaviyo and Brevo to ensure smooth data flow and automation between customer touchpoints. Set up targeted outreach workflows using Apollo and Saleshandy to generate and qualify new leads. Improved overall email structure and campaign strategy to increase engagement consistency and turn cold or inactive contacts into active buyers through automated nurturing sequences.