Toluwanimi

Web Designer

Alpenwolf • Freelance

Oct 2025 - Oct 2025 • 0 mos

Delivered a conversion-focused ecommerce experience for Alpenwolf — a German lifestyle and everyday carry brand built around rugged, functional accessories designed to last. The brand champions honest design, handcrafted elements and purposeful gear for men who value utility, durability and timeless style. • Clean, product-first architecture that makes browsing EDC tools, leather wallets, keychains and carry gear intuitive and fast • Benefit-driven product pages emphasizing material quality (vegetable-tanned leather, German craftsmanship), multi-function utility and character-rich storytelling • Trust cues (free shipping over threshold, trusted checkout options, 24-hour dispatch) placed beside CTAs to reduce drop-off hesitation • Mobile-optimized layout engineered for quick decisions, size-agnostic buying and easy add-to-cart flows — ideal for gift buyers and practical gear shoppers Goal: Turn gear-curious visitors into loyal buyers by aligning experience, storytelling and utility — making everyday essentials feel distinctly valuable and instantly shoppable.

Web Designer

Amundsen Sports • Freelance

Apr 2025 - Apr 2025 • 0 mos

Built a conversion-focused ecommerce presence for Amundsen Sports — a Norwegian outdoor apparel brand rooted in polar exploration heritage and modern adventure-ready performance. The experience was designed to help outdoor and lifestyle shoppers understand product benefits, heritage credibility and technical value, then convert without friction. • Clear, activity-inspired navigation that helps visitors instantly find gear for all environments — from urban outdoor to mountain trail layers • High-impact product pages with performance cues, technical material storytelling and lifestyle photography that bridges expedition heritage with everyday use • Trust and credibility signals (premium materials, quality craftsmanship cues, straightforward shipping and return info) placed near CTAs to reduce hesitation • Mobile-first UX optimized for fast browsing, easy filters by activity and size, and a seamless add-to-cart flow — ideal for explorers and lifestyle buyers alike Goal: Turn passion for rugged outdoor living into conversions by conveying timeless design, functional performance and long-lasting quality at every step.