
nikky
Artist Career Strategist Music Growth and Promotion
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Experiencia laboral
Senior Artist Manager & Music Strategist
Independent Home Lending • Freelance
Jul 2022 - Present • 4 yrs 3 mos
Spearhead career development, release planning, and promotional strategy for independent recording artists across pop, hip hop, electronic, and high tempo genres. Key Responsibilities & Achievements: Strategic Release Planning: Formulate custom 90-day release roadmaps, waterfall distribution schedules, and pre save marketing campaigns to maximize launch day impact. Organic Promotion & Playlist Strategy: Pitch tracks directly to niche, high engagement playlist curators (170 BPM Running, Gym Phonk, HIIT), driving organic listener growth without bots. Artist Branding & Positioning: Audit and refine artist social media profiles, press kits (EPKs), and streaming assets to build a cohesive visual and brand identity. Audience Development: Implement sustainable short form video content strategies and direct fan engagement tactics, resulting in up to 750% increases in monthly Spotify listeners. Career Consulting: Provide monthly actionable growth audits to help independent talent build long term, monetization ready music careers.