Nikhil Srivatsa

Growth Marketing Manager

Jun 2022 - Jul 2025 • 3 yrs 1 mo

- Managed & optimized both organic funnel and inorganic funnel which helped achieve a 50% decrease in CAC. - Worked on engagement & retention increasing retention by 25% - Worked with product team for running various experimentation which lead to enhance user experience and hence the website funnel - Improved onboarding flow for sellers and buyers, leading to a 2X improvement in the funnel and a 50% increase in the bottom of the funnel. - Worked on App campaigns which improved the event to visitor ratio by 25%. - Worked on improving attribution which helped in the reduction of performance spends by 40%. - Collaborated with the business team to develop growth modeling & campaign budget allocation in alignment with AOP. - Proficiently executed stakeholder management, fostering effective communication and collaboration. - Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization based on enhanced consumer insight by identifying and segmenting audiences, bolstering understanding of buyers and sellers. - Successfully facilitated agency onboarding and management, optimizing external partnerships. - Managed end-to-end influencer marketing campaigns resulting in a 50% decrease in CPV, MOM 15% SM follower growth. Also, developed a comprehensive playbook for maximizing business growth through influencer campaigns. - Successfully planned and executed ATL campaigns in close collaboration with the brand team. - Led a team of 4 marketing professionals, offering mentoring and coaching to build knowledge and skills. - Managed workflow between staff, coordinating documents, planning, and creative material distribution.

Marketing executive

Aug 2020 - Jun 2022 • 1 yr 10 mos

- Successfully managed end-to-end performance marketing campaigns across various channels, resulting in a 50% increase in the marketing funnel and a 50% improvement in lead qualification. - Worked on creative strategy which helped in increasing CTR by 100%. - Implemented Conversion Rate Optimization (CRO) strategies that led to a 100% increase in form fillings, maximizing conversions and enhancing user experience. - Managed SEO initiatives, resulting in a significant 100% increase in organic traffic, driving qualified leads and improving online visibility. - Skillfully managed day-to-day operations, delivering BAU excellence and producing insightful weekly/monthly reports. - Completed and submitted monthly and yearly reports to support executive decision making. - Assisted founders with MIS tasks, contributing to strategic decision-making and operational efficiency. - Collaborated with the brand team to create and launch the organization's first brand video, capturing the essence of the brand and engaging the target audience. - Consulted with product development teams to enhance products based on customer interest data. - Assisted the brand team in executing impactful influencer videos, leveraging their reach and credibility to enhance brand exposure and engagement. - Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives. - Strategized and executed both Above-The-Line (ATL) and Below-The-Line (BTL) activities, driving a 50% increase in brand search and expanding brand visibility and awareness.