Nick L.

Content Producer Paid ads + Social media management

New American Funding • Freelance

Feb 2025 - Present • 1 yr 8 mos

Chief of Media (previously Creative Director) Zigzy, Newport Beach, California - contract partner of New American Funding Lead the creative team at a marketing agency I helped start as one of three people. I oversee social content production, assist with paid Meta campaigns, video production, and scriptwriting. I personally write, shoot, and produce short-form video, both direct response and organic. Achievements 1. Led national social media campaigns for a national mortgage lender, New American Funding, handling strategy, scripts, filming, posting and captions. 2. Built and produce weekly content system that ships a mortgage market update video animation for organic social media. 3. Set up an organic-first testing process: every post runs organically for a day, and the ones with strong engagement get scaled into paid Meta engagement campaigns. 4. Film one-on-one with some of the country’s top CEOs. 5. Write direct response scripts with a Hook, Message, Offer, CTA structure while staying inside strict financial advertising compliance rules. 6. Set up UGC creator campaigns 7. lead-gen automations that turn comments and followers into DM conversations.

CMO

Zigzy • Freelance

Feb 2025 - Present • 1 yr 8 mos

Chief of Media (previously Creative Director), Zigzy, Newport Beach, CA I lead the creative team at a marketing agency I helped start as one of three people. We have since expanded into a talented team of 7. I oversee social content, paid Meta campaigns, video production, and scriptwriting across mortgage, wellness, hospitality, fitness, events, and art. I write, shoot, and edit short-form video, both direct response ads and organic. ACHIEVEMENTS AT ZIGZY 1. Lead national social campaigns for a national mortgage lender: weekly meetings with leadership, strategy, scripts, filming, and captions. 2. Built a weekly content system shipping mortgage market update animations, talking head educational posts, and educational static carousels. 3. Created an organic-first testing process that scales top performers into paid Meta campaigns. 4. Write direct response scripts (Hook, Message, Offer, CTA) within strict financial ad compliance rules. 5. Wrote founder-to-camera scripts for a wellness brand under strict platform ad rules. 6. Built a conversion-focused Meta caption framework for a Newport Beach restaurant, driving table reservations. 7. Produced speaker announcement series for a women’s leadership event brand. 8. Film one-on-one with some of the country’s top CEOs. CLIENT EXPERIENCE National mortgage lender: Lead creative for social and paid media. I script and film on-camera content, write captions, and track organic performance to decide what gets paid budget. Zigzy roster: End-to-end video and paid social for wellness, hospitality, fitness, events, and art brands. Script, shoot, edit, caption, and amplify in one place.