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Insight Specialist
NielsenIQ • Tiempo completo
Apr 2025 - Present • 1 yr 4 mos
Worked on retail measurement data collection and analysis at NielsenIQ, gaining hands-on experience with large-scale data processing and statistical reporting.
Research Executive
Kantar • Tiempo completo
Aug 2023 - Apr 2025 • 1 yr 8 mos
Conducted quantitative and qualitative market research studies including Usage & Attitude, Concept Test, Campaign Tracking, and Product Test. Analyzed survey data using SPSS to deliver consumer behavior insights that helped brands optimize products and marketing campaigns.