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Naz
@netprofitexpert
Ecom GM AND AAT UK
Reino Unido
Inglés, Urdu, Punjabí
Sobre mí
Most sellers focus on turnover; I focus on what you actually keep.
With over a decade of experience as an E-commerce General Manager (over 10 years) and my AAT qualification in the UK. I provide the financial "ground truth" that automated dashboards often miss. I specialise in deep-dive margin costing and P&L analysis, identifying "hidden leaks" in FBA fees, PPC spend, and landed costs.
Whether you are a 7-figure brand or a growing startup, I bring executive-level oversight to your operations to ensure every SKU is a genuine profit-generator.
Habilidades
Naz
desconectado •
Tiempo medio de respuesta: 1 hora
Revisa mis servicios
Gestión de tiendas de E-commerce
I will provide a deep dive monthly net profit report and unit economics audit
Gestión de comercio electrónico
I will be your amazon account manager, amazon fba expert
Experiencia laboral
Ecommerce Manager
SARTEX QUILTS & TEXTILES • Tiempo completo
Apr 2015 - Mar 2026 • 10 yrs 11 mos
General Manager | Multi-Channel E-commerce (UK) 2014 – Present The Role: Currently overseeing full-scale operations for a high-growth e-commerce business. My day-to-day involves strategic P&L management, scaling FBA operations, and ensuring the financial health of every SKU across multiple platforms. The Focus: Bridging the gap between warehouse logistics and financial reporting to ensure the business scales profitably, not just in turnover. Key Achievements P&L & Margin Recovery: Using my AAT qualification, I conducted a full audit of a 7-figure brand's settlement reports, identifying a 12% leak in net profit caused by incorrect FBA size-tiering and hidden disposal fees. FBA Logistics Optimization: Redesigned inbound shipment workflows to navigate the 2026 FBA placement fee changes, successfully reducing shipping overheads by 18% through strategic inventory distribution. Landed Cost Precision: Developed a proprietary margin costing model that accounts for fluctuating freight, duty, and VAT, providing the board with 99% accuracy on net-profit-per-unit. Scaling Operations: Successfully managed the transition of a brand from £500k to £5M+ annual turnover while maintaining a steady 22% net margin through rigorous cost control and PPC audit strategies. Inventory Efficiency: Reduced "dead stock" capital by 30% through advanced forecasting, ensuring cash flow remained healthy for new product launches.
