Digital marketing has rapidly evolved into an intelligent, data-driven, and multimodal discipline powered by AI, predictive tools, and real-time personalization. In this course i will explore foundational concept like marketing funnels, buyer journeys, and campaign strategy—reimagined through the lens of today’s tools and trends. From crafting compelling content and selecting marketing channels to optimizing websites and running paid, email, and social campaigns, learn how to apply new frameworks to develop high-performing digital strategies.... Lee más