
Natalie Collins
Turning Targeted Prospects Into Qualified Opportunities Sales
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Lead Generation & Outreach Specialist
Investor's Business Daily • Freelance
Dec 2024 - Jul 2025 • 7 mos
Client Request: Hello, we are looking for support in identifying and engaging high-quality investors interested in container investment opportunities. We need help with lead generation, investor outreach, LinkedIn prospecting, email campaigns, and CRM management to support our fundraising efforts. My Role & Contribution: I worked closely with the Cargozaa team to develop and execute an investor outreach strategy designed to connect with qualified investors, family offices, logistics investors, and high-net-worth individuals (HNWIs). My responsibilities included: ✔ B2B Lead Generation ✔ Investor Prospect Research ✔ LinkedIn Lead Generation ✔ LinkedIn Outreach Strategy ✔ Email Marketing Strategy ✔ Cold Email Outreach ✔ Email Sequence Development ✔ Email Copywriting ✔ Email Campaign Setup ✔ Appointment Setting Support ✔ CRM Management & Organization ✔ HubSpot CRM Support ✔ Apollo.io Lead Research ✔ Prospect List Building ✔ Audience Segmentation ✔ Lead Qualification ✔ Investor Engagement Campaigns ✔ Outreach Cadence Development ✔ Follow-up Sequence Creation ✔ Business Development Support ✔ Fundraising Outreach Support Project Deliverables: -Researched and identified qualified investor prospects -Built targeted prospect databases and lead lists -Developed LinkedIn outreach messaging and engagement strategies -Created professional email outreach campaigns and follow-up sequences -Assisted with lead nurturing and investor relationship development -Organized prospect data within CRM systems -Supported fundraising outreach efforts through structured communication workflows -Worked with management to improve outreach effectiveness and campaign performance Tools Used: 1.Apollo.io, HubSpot CRM, LinkedIn Sales Navigator, Email Marketing Platforms, Prospect 2.Research Tools, CRM Systems. Skills Demonstrated: Lead Generation, Email Marketing, LinkedIn Outreach, B2B Marketing, Prospect Research, Appointment Setting, CRM Management