
Nancy Willer
Strategic social media management built for organic growth and sales
Habilidades

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Experiencia laboral
Fiverr
Freelance • 7 mos
Social Media Management
Jun 2026 - Present • 2 mos
Boutique Fitness Studio Content Creation & Booking Optimization I worked with a local boutique fitness and wellness studio aiming to increase their weekly class bookings and local brand awareness through strategic social media management. Key Contributions: 1. Developed a hyper-local content calendar focusing on educational carousels, trainer spotlights, and student success stories. 2. Optimized their Instagram and Facebook profile layouts to close conversion gaps and streamline the client booking process. 3. Created high-impact, relatable vertical video content that humanized the brand and boosted local reel distribution. 4. Monitored audience metrics and page diagnostics to continuously refine content performance based on what local followers loved. Result: The studio experienced a measurable lift in profile engagement and direct message inquiries, successfully filling their target class slots and establishing a polished digital footprint.
Social Media Management
Mar 2026 - Present • 5 mos
Sustainable Fashion Brand Growth & Content Strategy (Ongoing Project) I am currently working with an eco-friendly apparel brand to scale their organic online presence and build a loyal community. The brand focuses on sustainable style, and my role is to turn their social media channels into conversion-focused storefronts that drive traffic and sales. Key Responsibilities: 1. Designing and planning a cohesive, high-converting aesthetic grid across Instagram and TikTok. 2. Creating engaging reels, short-form videos, and stories tailored to the brand's unique voice. 3. Implementing strategic hashtag research and organic search optimization to attract the ideal target audience. 4. Managing daily account interactions and community engagement to build brand trust and customer loyalty. Impact: Consistently increasing organic visibility, page engagement, and profile clicks, helping the brand transition from scattered posting to a highly predictable, strategy-first online ecosystem.