Nadia Shoukat

Google Ads Specialist | Local Lead Generation

Upwork • Freelance

Jan 2024 - Present • 2 yrs 9 mos

Managed Google Ads campaigns for local service businesses with a focus on qualified leads, phone calls, bookings, and appointments. I handled high-intent keyword research, Search campaign structure, ad copy, negative keywords, location targeting, conversion tracking, call tracking, budget optimization, and ongoing performance analysis. My experience includes campaigns for auto detailing, plumbing, dental, med spa, and other local service businesses, with a focus on improving lead quality and reducing wasted ad spend.

Google Ads Specialist | Auto Detailing

Envato • Freelance

Jan 2022 - Dec 2025 • 3 yrs 11 mos

Managed Google Ads campaigns for an auto detailing business to generate more qualified calls and service inquiries. I worked on keyword research, Search campaign structure, ad copy, negative keywords, location targeting, conversion tracking, and ongoing campaign optimization. I focused on high-intent searches related to auto detailing and local customers. Continuously monitored search terms, conversions, cost per lead, and campaign performance to reduce wasted ad spend and improve lead quality.

Google Ads Specialist | Local Service Businesses

LinkedIn • Freelance

Mar 2019 - Dec 2021 • 2 yrs 9 mos

Planned and optimized Google Ads campaigns for local service businesses looking to generate calls, inquiries, bookings, and qualified leads. My work includes keyword research, campaign setup, responsive search ads, negative keyword management, location targeting, conversion tracking, call tracking, bid and budget optimization, and search-term analysis. I focus on high-intent searches and campaign structures that help local businesses reach potential customers who are actively looking for their services.