Mustakim

Social Media Manager & Meta Ads Specialist

Only1Pet • Freelance

Aug 2024 - Present • 1 yr 9 mos

As a Meta Ads Specialist for Only1Pet, I led the development and execution of Facebook and Instagram ad campaigns to increase brand awareness, drive traffic, and boost sales for the pet store. I managed ad budgets of $2,000 to $10,000 monthly, ensuring optimal ROI and targeting pet owners through precise audience segmentation. I created dynamic and carousel ads, optimized based on A/B testing to reduce CPC by 30%. I collaborated with the content team to design engaging ad creatives and copy, focusing on product benefits and unique selling points. My efforts led to a 40% increase in website traffic and a 25% rise in online sales. Additionally, I implemented retargeting strategies that increased conversions by 15% and achieved a 4x ROAS during key campaigns. I provided regular performance reports, adjusting strategies to continuously improve results. Through effective Meta Ads strategies, I significantly enhanced Only1Pet’s online presence and sales performance.

Marketing Consultant

Homefinderbinder • Freelance

May 2023 - Present • 3 yrs

As a marketing consultant for Homefinderbinder, I am responsible for developing and executing comprehensive marketing strategies to boost the brand's visibility, reach, and customer engagement. My expertise lies in using digital marketing channels such as SEO, PPC, social media, content marketing, and email campaigns to drive targeted traffic and generate quality leads. By leveraging data-driven insights and staying ahead of industry trends, I optimize campaigns to ensure a strong ROI and long-term growth for Homefinderbinder. I work closely with the team to align marketing efforts with business goals, crafting messages that resonate with potential homebuyers and sellers. My focus is on improving customer experience and conversion rates, ensuring that Homefinderbinder remains a trusted resource in the competitive real estate space.

Meta Ads Specialist & Klaviyo Expert

Tinker Tailor Kids • Freelance

Feb 2022 - Present • 4 yrs 3 mos

As a Meta Ads Specialist for Tinker Tailor Kids, I managed and optimized Facebook and Instagram ad campaigns to enhance brand awareness, drive traffic, and increase sales for their children’s apparel line. I handled ad budgets between $2,000 and $8,000 monthly, focusing on reaching the right parents and caregivers through strategic audience segmentation. I crafted dynamic, carousel, and video ads that highlighted the brand’s playful designs, quality fabrics, and unique value propositions. Using A/B testing, I optimized ad creatives and copy, resulting in a 25% reduction in CPC and a 30% increase in engagement. By implementing retargeting strategies for cart abandoners and recent visitors, I boosted conversion rates by 20%. During key sales events, I achieved a 4x ROAS, significantly surpassing revenue goals. Regularly reviewing and adjusting campaigns based on data insights allowed me to continuously improve performance and meet the store’s growth objectives.