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Senior Social Media Manager & Brand Strategist
Cloth Centre • Freelance
Feb 2026 - Present • 3 mos
Spearheading the digital transformation and "Simple Luxury" brand positioning for a high-end clothing line. I manage the full content lifecycle, including aesthetic curation, viral Reel production, and community engagement. By implementing a data-driven hashtag and SEO strategy, I increased organic reach by 40% within the first month. I handle daily scheduling and cross-platform synchronization to ensure a premium, cohesive brand voice.