
Hina Khanum
Drive More Sales and Leads Grow Your Business with High Converting Meta Ads
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Social Media Marketing Specialist
Digital Agency
Feb 2025 - Present • 1 yr 6 mos
As a Social Media Marketing Specialist, I develop and execute effective social media strategies to help businesses grow their online presence and achieve their marketing goals. My responsibilities include creating and managing engaging content, scheduling posts for consistent publishing, monitoring industry trends, and optimizing campaigns for maximum performance. I manage targeted paid advertising campaigns across social media platforms, conduct competitor research, and use A/B testing to improve ad performance and ROI. I also analyze key performance metrics, prepare detailed reports, optimize social media profiles for better visibility, manage advertising budgets, collaborate with designers, copywriters, and influencers, and implement strategies that increase website traffic, follower growth, and audience engagement.