KHALID H.

Digital Marketing Strategist | PPC & Lead Generation

Markybiz • Freelance

Jan 2026 - Present • 7 mos

Provided strategic digital marketing support for Markybiz, focusing on paid traffic and lead generation campaigns. Key Contributions: • Google Search Ads for high-intent lead generation • Landing page optimization strategy • Conversion tracking implementation • Audience research and competitor analysis • Campaign A/B testing and scaling Helped generate qualified leads while maintaining a strong cost-per-lead performance.

Paid Media Manager | Google & Meta Ads

Mica Lighting • Freelance

Oct 2025 - Present • 10 mos

Worked as a Paid Media Manager for Mica Lighting (Australia), managing high-budget Google and Meta advertising campaigns. Key Responsibilities: • Google Shopping Ads management & optimization • Performance Max campaign scaling • Facebook & Instagram conversion campaigns • Advanced conversion tracking setup (GA4, GTM, Meta Pixel) • ROAS optimization & audience scaling Successfully improved product visibility, reduced CPA, and increased overall online sales through data-driven campaign strategies.

Paid Ads Specialist | Google & Meta Campaign Manager

Modn Living • Freelance

Feb 2025 - Present • 1 yr 6 mos

Worked with Modn Living (New Zealand) to scale online furniture sales using performance marketing strategies. Key Contributions: • Google Search & Shopping Ads setup and optimization • Facebook conversion & catalog campaigns • Dynamic product retargeting • Advanced tracking implementation (GA4 + GTM) • Budget scaling with ROAS-focused optimization Successfully helped improve brand visibility, lower CPA, and increase revenue through structured paid ad campaigns.