Muhammad Yazdan

eCOMMERCE Assistant

Landmark Global • Freelance

Nov 2025 - May 2026 • 6 mos

During my tenure at the Landmark Group, I played a pivotal role in scaling digital operations for one of the UAE’s most prominent retail conglomerates. I was responsible for the end-to-end management of Amazon marketplace accounts, where I focused on streamlining fulfillment logistics, optimizing advertising spend, and enhancing product visibility. By combining technical precision in account management with data-driven marketing strategies, I consistently contributed to improved sales performance and maintained healthy, high-performing seller accounts. Core Responsibilities & Achievements: 1- Marketplace Operations: Managed comprehensive end-to-end Amazon account operations, ensuring full compliance with platform policies and key performance metrics. 2- Inventory & Logistics: Orchestrated FBA (Fulfillment by Amazon) shipment planning, resulting in optimized stock levels, reduced inventory age, and minimized storage fees. 3- Performance Advertising (PPC): Executed advanced PPC campaigns, focusing on ACOS reduction, precise keyword conquesting, and maximizing ROAS to drive visibility for high-priority products. 4- Buy Box Strategy: Secured and defended the Buy Box through dynamic pricing strategies, proactive inventory management, and seller rating maintenance. 5- Listing Optimization: Leveraged SEO best practices to craft high-converting product titles, bullet points, and A+ content, significantly improving organic search rankings. 6- Account Health & Reporting: Proactively resolved performance notifications and analyzed weekly sales funnels to provide actionable insights for further growth and category expansion.

eCommerce Operations & Marketplace Lead

Hala • Tiempo completo

Dec 2023 - Dec 2024 • 1 yr

Orchestrated the end-to-end digital launch of 1,000+ SKUs, migrating the entire catalog from the company website to Amazon. Managed the full logistics lifecycle, including SKU creation, inventory preparation, and shipment coordination to Amazon warehouses. Successfully expanded the brand’s footprint by implementing Remote Fulfillment to KSA and enrolling in International Building Listings (IBL). Designed and executed high-performance PPC campaigns and store optimizations across both Amazon and Noon marketplaces to drive cross-border sales. Marketplace Migration, Logistics Management, Amazon FBA, Remote Fulfillment (FBA), Cross-Border eCommerce, PPC Advertising, Noon Marketplace

eCommerce Specialist & PPC Manager

Health Kinesiology • Freelance

Dec 2022 - Mar 2023 • 3 mos

Executed end-to-end marketplace optimization for TheraBand, focusing on physical therapy and rehabilitation equipment. Developed and deployed high-converting A+ content to enhance brand authority and customer trust. Managed comprehensive Amazon PPC campaigns, utilizing data-driven bid adjustments and keyword optimization to significantly increase sales volume and maximize ROAS for the account. Resolved listing-level challenges to ensure operational excellence and steady revenue growth.