
Motiur Rahaman
Expert In Web Analytics, Conversion Tracking and Google Ads Management
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Experiencia laboral
Meta Pixel, CAPI and GA4 Ecommerce Tracking
Sabr One • Freelance
Aug 2025 - Sep 2025 • 1 mo
As a freelance tracking specialist for Sabr One (a business in the footwear/shoe industry), I implemented end-to-end data solutions to solve the 'iOS 14+ data loss' problem. My key responsibilities included setting up Meta Pixel and Conversion API (CAPI) via server-side tracking to ensure accurate event matching and improved ad performance. I also configured GA4 (Google Analytics 4) with enhanced eCommerce tracking, enabling the client to monitor the full customer journey—from 'View Item' and 'Add to Cart' to the final 'Purchase' event. By establishing this 'single source of truth' for their data, I helped the business achieve higher ROI and precise attribution for their marketing campaigns.