
Moses West
Turning Complex Content into High Converting Lead Magnets
Habilidades

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Porfolio
Experiencia laboral
Self Employed
Freelance • 2 yrs 1 mo
Senior Digital Publication Designer
Feb 2025 - Present • 1 yr 7 mos
Specialized Digital Layout & Graphic Designer with over 4 years of hands-on experience creating high-converting, brand-aligned visual collateral in Canva. Key Responsibilities & Achievements: • Digital Publications & Lead Magnets: Formatted, designed, and structured over 100+ digital lead magnets, ebooks, workbooks, worksheets, and checklists for business coaches, authors, and digital marketers. • Real Estate & Pitch Decks: Crafted custom real estate listing presentations, pitch decks, and property flyers for realtors, helping them showcase listings and close high-value appointments. • Short-Term Rental Guidebooks: Designed digital and print-ready guest welcome books, house manuals, and local guidebooks for Airbnb and VRBO hosts to improve guest satisfaction and review ratings. • Brand Hierarchy & Usability: Implemented clear typographical hierarchies, structured color systems, and clickable interactive PDF elements to maximize reader retention and document usability. • Client Collaboration & Template Delivery: Delivered print-ready PDFs along with fully editable master Canva source links for easy client customization.
Real Estate Collateral & Pitch Deck Specialist
May 2024 - Nov 2024 • 6 mos
Specialized in creating high-impact real estate marketing collateral and persuasive presentation decks designed to help agents win client listings and pitch properties effectively. Key Responsibilities & Achievements: • Designed custom listing presentations, seller guides, and pitch decks tailored to individual agent branding and brokerage requirements. • Developed visual property feature sheets, market analysis summary layouts, and agent bio flyers that elevated local brand authority. • Structured slide flow and content layouts to clearly communicate complex property data, market stats, and marketing strategies to potential home sellers. • Provided high-resolution print PDFs and customizable Canva source files to allow real estate teams to update property stats on demand.