Mohsinadsmaster

Google Ads Manager (New York)

Prestige Ride • Freelance

May 2025 - Present • 1 yr

Managed and optimized Google Ads and Performance Max (PMAX) campaigns for a luxury transportation brand. Planned and structured search campaigns focused on airport transfers, city rides, and executive travel. Handled keyword research, ad copywriting, bidding, and conversion tracking to improve lead quality. Audited and restructured campaigns to increase performance and reduce cost per lead. Monitored CTR, conversions, and overall campaign efficiency to scale profitable ads. Conducted competitor analysis and optimized targeting for better results. Coordinated with Google Ads support and scheduled calls whenever issues or policy concerns arose. Ensured landing page alignment to improve Quality Score and conversion rates.

PPC Expert

OPT Link Hub

Mar 2025 - Present • 1 yr 2 mos

Improved lead generation and customer growth across the U.S., Australia, and Gulf regions by building high-intent PPC campaigns on Google Ads, Performance Max, and Meta Ads. Used accurate targeting, smart bidding, and GA4 insights to scale results and reduce costs. Achieved 30% more qualified leads and reduced CPA by almost 20%. Created AI-supported workflows for keyword grouping, bid predictions, and creative analysis to improve performance and lower acquisition costs. Strengthened the full paid media funnel with better keyword controls, smarter audience segments, and layered remarketing. Lowered wasted spend by 22%. Improved user behavior understanding using Microsoft Clarity and Hotjar through heatmaps, scroll tracking, and drop-off analysis, helping increase landing page conversions by 18%. Worked with design, content, and analytics teams to build faster, high-converting landing pages aligned with user intent and Quality Score. Built an analytics setup using GA4, GTM, Enhanced Conversions, CRM data, and Looker Studio for accurate tracking and better attribution. Ran A/B tests across Search, PMax, Display, and Meta Ads to find top-performing creatives, audiences, and landing pages. Boosted ROAS by up to 28%. Increased efficiency with automated budget alerts, search-term mining, audience refinement, and issue-detection workflows. Strengthened MarTech processes with clean UTM tracking, event mapping, offline conversions, and CRM-based remarketing. Promoted a performance-first culture by sharing insights and training team members on bidding behavior, audience intent, and AI-supported optimization. By combining data analysis, user behavior insights, and continuous optimization, I help deliver scalable and profitable growth across the U.S., Australia, and Gulf regions.

Marketing Manager

Nomads Tech

Nov 2021 - May 2025 • 3 yrs 6 mos

Led end-to-end digital marketing strategy across Meta Ads, Google Ads, and Search Ads 360 Managed high-budget PPC campaigns with a strong focus on ROAS, CPL, and scaling performance Analyzed performance using Google Analytics and platform data to drive optimization decisions Planned and executed paid social, search, and email marketing campaigns for multiple clients Built and managed social media calendars, ad funnels, and remarketing strategies Collaborated with sales and leadership teams to align marketing goals with revenue targets Delivered actionable performance reports and data-driven recommendations to stakeholders