Abdullah M

Google Ads & Meta Conversion Tracking Specialist

Ricoma International Corporation • Freelance

Oct 2025 - Present • 10 mos

Supported Ricoma Europe with conversion tracking and attribution across multiple European landing pages and their eCommerce operations. Key implementations included: ✅HubSpot lead form conversion tracking ✅Google Ads conversion tracking ✅Meta Ads conversion tracking ✅Multi-market landing page tracking ✅Shopify eCommerce conversion tracking ✅Tracking troubleshooting, validation, and QA The setup helped Ricoma Europe accurately measure leads and eCommerce conversions across different markets and improve advertising attribution.

Ecommerce & Server-Side Tracking Specialist

Luxmetallic • Freelance

Feb 2025 - Present • 1 yr 6 mos

Working with Lux Metallic as a tracking specialist, managing browser and server-side conversion tracking for accurate eCommerce measurement and advertising attribution. Key responsibilities include: ✅GA4 eCommerce Tracking ✅Google Ads Conversion Tracking & Enhanced Conversions ✅Meta Pixel & Conversion API (CAPI) ✅Server-Side GTM Tracking ✅Purchase, Add to Cart & Checkout tracking ✅Revenue and transaction tracking ✅Event deduplication ✅Conversion troubleshooting, validation & QA The setup provides more reliable conversion data across GA4, Google Ads, and Meta Ads for better campaign measurement and optimization.

Offline Conversion & CRM Tracking Specialist

Clarté Lights • Freelance

May 2026 - Jul 2026 • 2 mos

Implemented end-to-end offline conversion tracking for Clarte Lights, connecting ad clicks with qualified leads and sales through Respond.io, Google Sheets, and Zapier for accurate attribution and campaign optimization. Key implementations included: ✅Google Ads Offline Conversion Tracking ✅Meta Ads Offline Conversion Tracking ✅GCLID and marketing attribution data capture ✅Respond.io lead and customer lifecycle tracking ✅Google Sheets conversion data management ✅Zapier automation for offline conversion workflows ✅Sale conversion tracking ✅Conversion data validation and deduplication ✅End-to-end attribution testing and QA This implementation enabled Clarte Lights to measure conversions beyond the initial form submission and attribute qualified leads and actual customers back to their advertising campaigns.