Mikel

Omnisend Email Marketing Expert

DETECK • Freelance

Jul 2025 - Present • 1 yr 2 mos

I work as an Omnisend Email Marketing Expert, helping eCommerce businesses create and manage automated email marketing systems designed to engage subscribers, nurture potential customers, and encourage repeat purchases. I specialize in Omnisend account setup, email automation, campaign creation, newsletter design, audience segmentation, and the development of professional, editable email templates. I create customized automated workflows that support different stages of the customer journey, including Welcome Series, Cart Abandonment, Browse Abandonment, Order Confirmation, Post-Purchase Follow-up, Customer Retention, Winback, and other targeted email sequences. Each automation is structured to help businesses maintain consistent communication with their audience while reducing the amount of manual work required to manage their marketing. My work also involves designing engaging and conversion-focused email campaigns and newsletters that are optimized for both desktop and mobile users. I focus on creating clean layouts, compelling content structures, and strong calls to action that align with each brand's identity and marketing objectives. By combining email design, automation, personalization, and audience targeting, I help businesses build stronger relationships with their subscribers, increase engagement, recover potential lost revenue, and create more opportunities for long-term customer retention and sales.

Email Marketing Automation & Marketing Funnel Specialist

Transtecno Group • Freelance

Mar 2025 - Present • 1 yr 6 mos

I work as an Email Marketing Automation and Funnel Specialist, helping businesses build effective digital marketing systems that attract visitors, capture leads, nurture prospects, and guide potential customers toward making a purchase. My work combines email marketing automation, landing page design, sales funnel development, and customer journey optimization to create a more connected and effective marketing experience. I specialize in building and optimizing email marketing systems using platforms such as Klaviyo and Omnisend. This includes creating automated email flows, designing editable and professional email templates, developing targeted campaigns, managing newsletters, and creating audience segments that allow businesses to communicate more effectively with their customers. In addition to email marketing, I have experience designing modern and conversion-focused landing pages and marketing funnels using Figma and GoHighLevel. I help businesses structure their funnels to improve lead generation, nurture prospects, increase audience engagement, and create clear paths toward conversion. My approach focuses on understanding the customer journey and creating marketing assets and automations that work together. From the first interaction with a landing page to follow-up emails and long-term customer retention, I aim to help businesses create seamless experiences that build trust and encourage action. Through strategic automation, professional design, and conversion-focused marketing funnels, I help brands improve their online marketing processes, engage their audience, nurture leads, strengthen customer relationships, and create more opportunities for sustainable business growth.

Klaviyo Email Marketing Specialist

Rexven • Freelance

Jul 2025 - Jun 2026 • 11 mos

I work as a Klaviyo Email Marketing Specialist, helping eCommerce businesses and online brands build, manage, and optimize effective email marketing systems that create stronger customer relationships and generate more revenue. I specialize in setting up and optimizing Klaviyo accounts from scratch, creating strategic automated email flows, designing professional and editable email templates, and managing targeted email campaigns and newsletters. My experience includes developing essential automation sequences such as Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Customer Thank You, Winback, Replenishment, Back-in-Stock, and Customer Retention flows. I focus on creating personalized customer journeys that deliver the right message to the right audience at the right stage of their buying journey. I also work with audience segmentation and subscriber management to help businesses send more relevant and personalized email campaigns. My goal is to create visually appealing, mobile-responsive emails combined with strategic automation that helps nurture leads, increase customer engagement, improve retention, recover lost sales, and drive conversions. I am passionate about helping brands take full advantage of Klaviyo by combining creative email design with effective email marketing strategies and automation.