
Michelle E
Turn Clicks Into Cash Meta, Google, TikTok and YouTube Ads Pro
Habilidades

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Experiencia laboral
Social Advertising Consultant
Digital Agency • Freelance
Sep 2024 - Jan 2026 • 1 yr 4 mos
Spearheaded 200+ high performing ad campaigns across Meta (Facebook/Instagram), TikTok, Google Ads, and YouTube for DACH region startups, e-commerce brands, and service businesses. Delivered consistent 3x–5x ROAS through precision audience targeting, persuasive copywriting, and rigorous A/B testing. Key Achievements: • Scaled a Berlin D2C fashion brand from €5K to €85K monthly revenue via Meta + TikTok ads in 8 months • Reduced a Munich SaaS client's cost-per-lead by 62% through Google Search & YouTube remarketing funnel • Built full-funnel Instagram marketing strategies for 15+ German influencers, growing combined follower bases by 340K+ • Managed €500K+ in annual ad spend with 94% client retention rate • Implemented advanced tracking setups (Meta Pixel, Google Analytics 4, TikTok Pixel, UTM architecture) ensuring data-driven optimization