Michael Rand

Co-Founder & Content Director, rand&rand

Jan 2025 - Present • 1 yr 6 mos

I bring years of experience writing and developing performance-based content as a freelancer and senior agency writer in my role as Content Director at rand&rand. I oversee and execute the creative process behind our clients' content initiatives, helping them engage new customers in exciting, meaningful, and informative ways. We created rand&rand to give businesses a more reliable and accountable alternative to standard freelancers and contractors. As twin brothers, we have literally spent our entire lives managing workloads consistently and supporting one another in our professional development. Our collaborative approach and AI expertise drive both quality and efficiency, allowing us to deliver exceptional content at competitive prices.

Freelance Content Writer

Nov 2017 - Jan 2025 • 7 yrs 2 mos

I began my career as a freelance content writer while working full-time at a marketing agency. I soon discovered that I was particularly valued by clients. They appreciated my writing expertise, but they also placed a great deal of value on my reliability and my ability to take direction well. If there are any professional factors that differentiate me from other writers, it's those two details. After a great deal of consideration, I decided to freelance full-time. My first experiences were on so-called "content mills," which provided ample work but at low compensation. This allowed me to build up a portfolio of articles, SEO content, white papers, and reports, which I then used to market myself and find my own clients. I kept pace with the latest developments in content marketing. I resolved to keep my skills and talent fresh and relevant for my clients. On my own, I learned how to publish articles in content management systems, produce web copy, and use no-code website design tools like Squarespace. Most recently, I've added generative artificial intelligence to my list of professional capabilities, gaining proficiency with Perplexity.ai in particular. However, I've also learned a great deal about AI's risks and limitations. I approach AI as a useful tool for research, outlining, editing, and brainstorming. I do not approach it as a stand-in for my writing expertise or as a means of offloading my writing process. When I deliver an assignment to a client, I deliver a product that was written and edited, line by line, by me.