Michael eddie

Brand & Visual Identity Designer

Brandon Harding • Freelance

Apr 2023 - Aug 2024 • 1 yr 4 mos

I worked with Brandon Harding supporting brand and visual identity design projects across different business and marketing needs. My role was focused on creating and refining visual systems that helped maintain consistency across brand materials and promotional content. A key part of my work involved developing visual directions for marketing assets, including logo usage layouts, color consistency, typography structure, and overall brand presentation. I helped translate ideas and business positioning into clear visual styles that could be applied across multiple designs without losing consistency. I also worked on creating supporting brand materials such as flyers, promotional graphics, and simple brand guidelines that helped keep all designs aligned. In many cases, I took existing visuals and improved their structure and readability to make them more effective for marketing use. Collaboration was an important part of the process, as I regularly adjusted designs based on feedback and updated brand elements to match new campaigns or business directions. This required attention to detail to ensure that even small changes still fit within the overall visual identity. Overall, my work helped bring more structure and consistency to brand presentations, making it easier for the business to communicate its message clearly across different platforms and marketing materials

Print & Editorial Designer

PrintLogik • Freelance

Jul 2022 - Sep 2022 • 2 mos

I worked with PrintLogik as a Print & Editorial Designer, supporting their work on a range of printed and layout-based projects. My role focused on designing and preparing materials such as brochures, multi-page documents, company profiles, and other print layouts used for both business and client presentations. A large part of my work involved organizing content in a way that was easy to read and visually balanced. I would take text-heavy materials and structure them into clean layouts with proper spacing, headings, and alignment so the information felt clear and not overwhelming. The goal was always to make the final output look professional while still being simple to understand. I also worked on adjusting designs for different print requirements, making sure files were properly formatted for high-quality printing. This included checking margins, layout consistency, and making sure everything was ready for production without errors or misalignment issues. In some cases, I collaborated with the team to refine existing designs, especially when updates were needed for new versions of brochures or client documents. This required careful attention to detail to ensure consistency across different pages and formats. Overall, my work with PrintLogik helped improve how their printed materials were presented, making documents more structured, visually appealing, and ready for professional use in both client meetings and marketing distribution

Real Estate Marketing Designer

Property Options & Developments • Freelance

Apr 2020 - Jul 2021 • 1 yr 3 mos

I worked with the team at Property Options & Developments creating marketing designs for their property listings. My main role was designing flyers, brochures, and promotional materials for houses and developments they were trying to sell. Most of the time, I took property details and turned them into clean, easy-to-read visuals that could be used online and for print. I focused on making the layouts simple, clear, and attractive so buyers could quickly understand the key information about each property. I also worked closely with the agents to adjust designs based on their feedback, making sure each piece matched the type of property and the audience they were targeting. This included open house flyers, listing sheets, and basic branding materials for different developments. Overall, the work helped improve how properties were presented to potential buyers and made the listings look more organized and professional.