michael

WooCommerce Developer

Jan 2026 - Present • 8 mos

As a freelance WooCommerce Developer, I help businesses build and improve online stores using WordPress and WooCommerce. My work focuses on creating professional, user-friendly eCommerce websites where customers can easily browse products, view product information, add items to their cart, and complete purchases. I handle WooCommerce store setup, product uploads, product categories, product variations, pricing, inventory organization, product images, descriptions, and product page layouts. I also configure essential store pages and features, including the shop page, cart, checkout, customer account areas, shipping settings, payment methods, and store policies. I customize WordPress themes and WooCommerce layouts to create a consistent visual experience throughout the store. This includes working on homepage sections, navigation menus, product grids, collection or category pages, banners, promotional sections, headers, footers, and calls to action. I also work on WooCommerce store redesigns for businesses that already have an online store but want a more modern and professional appearance. I review the existing website structure and improve areas such as product presentation, navigation, mobile responsiveness, page organization, and the overall customer journey. Mobile responsiveness is an important part of my development process. I test layouts across different screen sizes and make adjustments to ensure that products, menus, buttons, forms, images, and other important elements remain usable on mobile devices. I also troubleshoot common WooCommerce and WordPress issues involving themes, plugins, store settings, product displays, checkout functionality, and other website features. When additional functionality is required, I research and configure appropriate plugins or integrations based on the project's requirements. I communicate directly with clients throughout development to understand their products, target audience, preferred website structure.

Website Developer & eCommerce Specialist

May 2025 - Present • 1 yr 4 mos

As a freelance Website Developer and eCommerce Specialist, I work with businesses and online sellers to design, develop, customize, and improve professional websites that support their business goals. My experience covers both new website builds and improvements to existing websites, with a strong focus on responsive design, usability, performance, and customer experience. I develop websites for eCommerce businesses, service providers, entrepreneurs, and growing brands. My responsibilities include planning website structures, creating page layouts, building navigation systems, organizing content, setting up product pages, configuring essential website features, and ensuring websites work properly across desktop, tablet, and mobile devices. I specialize in Shopify, WordPress, and WooCommerce development, including theme customization, store configuration, product and collection setup, page creation, menus, forms, apps and plugins, payment settings, shipping configuration, and other eCommerce functionality. I also work on website redesigns when clients need to modernize an outdated website, improve its structure, or create a better user experience. I pay close attention to website presentation, clear navigation, mobile responsiveness, page organization, calls to action, and the overall customer journey. I also perform basic website optimization to help improve loading performance, usability, and the way important information is presented to visitors. Through freelance projects, I have developed the ability to understand different business requirements and turn them into functional, professional websites. I communicate with clients throughout the development process, make revisions based on feedback, troubleshoot website issues, and ensure the final website meets the agreed requirements. My goal is not simply to create a website that looks good, but to build a practical online presence that gives visitors a clear understanding of the business.