Mercy

Social Media Manager & Music Promotion Specialist

Freelance / Independent Consultant

Jan 2020 - Feb 2026 • 6 yrs 1 mo

Managed and grew social media accounts for music artists, DJs, record labels, Christian brands, and online businesses across Instagram, Facebook, TikTok, X (Twitter), YouTube, and LinkedIn. Created high quality content including posts, reels, short-form videos, captions, hashtags, and branding visuals aligned with each client’s identity and audience. Planned weekly and monthly content calendars to ensure consistency and growth. Promoted music releases, radio airplay campaigns, events, and brand launches through organic social media marketing, community engagement, and influencer-style outreach. Assisted artists with audience targeting, fan engagement strategies, and platform optimization to increase reach, followers, and engagement. Provided virtual assistant support such as inbox management, scheduling, analytics tracking, reporting, and coordination with radio stations, blogs, and playlists. Helped clients build a professional online presence, strengthen brand credibility, and convert followers into loyal fans and customers. Consistently delivered results including improved engagement rates, steady follower growth, stronger brand visibility, and increased traffic to music platforms and websites.