Melissa Yilaly

Fractional Go To Market Operator

Acquisition Integration Specialists LLC • Freelance

Jun 2026 - Present • 3 mos

- Working directly with the Founder and Managing Director, I designed and implemented a comprehensive go-to-market and outbound revenue engine targeting senior decision-makers within private equity. - Built the prospecting infrastructure, enriched high-value contact databases through Apollo, and developed targeted outbound campaigns and sequences. - Strengthened the founder and company presence on LinkedIn through strategic positioning, network development, and paid demand-generation initiatives.

Head of Email Deliverability

Wishpond • Tiempo completo

Oct 2020 - Jan 2026 • 5 yrs 3 mos

- Reported directly to the CEO and owned the global outbound revenue operation across 6 brands doing $100M+ a year: CRM, RevOps, deliverability, SDR reply handling, and online reputation. For five years that meant answering, every day, for whether the system held. - Doubled reply rate by rebuilding email infrastructure and sharpening signals and personalization; migrating the first set of brands to the new infrastructure sourced $1.75M+ in opportunities in a single quarter, before the rest followed. - Built live Pipedrive reporting across all 6 pipelines in one view, cutting the reporting cycle and accelerating decisions. - Cut client campaign launch from 4 weeks to 2, and used AI to automate lead cleanup and cut a team's ramp from 5 weeks to 3. - Managed a team of 4 lead researchers; led vendor rationalization that removed roughly $250K in spend without losing capability. - Architected the full deliverability stack (DKIM/SPF/DMARC, 3K+ domains and IP warming, blocklist remediation, ISP relations) that the entire outbound engine depended on, and advised C-level leadership on risk, compliance, and outbound strategy.

Marketing Manager

CDI Technologies • Tiempo completo

Apr 2009 - Jul 2020 • 11 yrs 3 mos

- Owned marketing strategy and operations through a period of sustained growth and corporate transition at a US EdTech company serving K-12 districts nationwide, reporting to the CEO and leadership team. - Built and activated the company's RFP function from scratch, scaling it from $5M to $30M in annual revenue over four years. Documenting the operation made it predictable: new-hire ramp went from 6 weeks to 3, RFP turnaround dropped 40%, and win rate rose. Ran logistics for local and cross-border bids. -Led the corporate rebrand from CDI Computers to CDI Technologies, defining positioning, messaging, and brand architecture to support the company's strategic evolution and investor narrative. - Contributed directly to capital raises through investor presentations and executive-facing materials, in close collaboration with the CEO and leadership team. - Was a key cross-functional contributor to the post-merger integration (10 workstreams, 545 activities) that grew the company from $350M to nearly $700M, the #1 EdTech specialty reseller in its category, beating synergy targets by roughly $60M with top accounts retained. - Ran partner marketing with Microsoft and Google for Education, managing $5M+ in partner funds; owned the K-12 data provider relationship supporting segmentation and GTM accuracy. - Managed a team of 10 across marketing and RFP; ran national field marketing and events (20+ EdTech trade shows annually).