
Mekonnen Ali
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Product and Service Marketing Expert
Telcom • Tiempo completo
Oct 2012 - Present • 13 yrs 10 mos
A Product and Service Marketing Expert at a telecommunications company such as Ethio telecom is responsible for planning, launching, marketing, monitoring, and optimising products and services to achieve business growth and customer satisfaction. Key Responsibilities ■ Conduct market research and competitor analysis. ■ Identify customer needs and market opportunities. ■ Develop new telecom products, services, and value propositions. ■ Create marketing strategies and go-to-market (GTM) plans. ■ Coordinate product launches with technical, sales, and customer service teams. ■ Monitor product performance, including revenue, customer acquisition, usage, ARPU, and profitability. ■ Analyse customer feedback and recommend product improvements. ■ Design promotional campaigns, pricing strategies, and customer offers. ■ Prepare business cases, reports, and executive presentations. ■ Support product lifecycle management from idea generation to retirement.