Megan W
Marketing Strategist and Creative Director
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Head of Marketing & Social Media
Accor • Freelance
Feb 2022 - Feb 2026 • 4 yrs
Creative and brand strategy leadership for JO&JOE — an iconic lifestyle property from Ennismore and Accor — managed with full autonomy, from strategic framing to on-site execution oversight. Key Responsibilities → Defining and deploying the venue’s creative and cultural identity → Art direction for brand content and experiences → Social media direction and strategy → Development of the local community and ambassador network → Event direction — concept development, scenography, and production Results → Audience growth x6: from 3,000 to 20,000 followers → Positioned among the top 3 most iconic local lifestyle venues → Significantly strengthened the venue’s cultural and lifestyle positioning → Built a cohesive and organic editorial universe from scratch → Designed immersive brand experiences aligned with Accor’s DNA and the lifestyle market