Medina

Founder & Executive Producer

Jan 2019 - Present • 7 yrs 6 mos

Executive Producer and Creative Director building end-to-end creative systems for global artists and luxury brands. Credits include Burna Boy (SAMA Best Produced Music Video 2024, 603M TikTok views, 100M+ streams Day 1), Odumodublvck (Def Jam/NATIVE Records), Calvin Klein, Hermès, Dolce & Gabbana, Paramount Pictures, and betPawa × Ashluxe. Specialise in remote production, AI-augmented creative workflows, and campaign direction across music, fashion, and film.

Content & Copy, Campaign Ads, Productions, Strategy & storytelling

Sep 2025 - Nov 2025 • 2 mos

Over +1 billion combined views and streams across projects. A SAMA-nominated for Best Produced Music Video. Seven years producing for Burna Boy, Def Jam Records, Dolce & Gabbana, Odumodublvck, Mohbad, Paramount Pictures, Hermès, Calvin Klein. I don't just produce content. I build the creative infrastructure that makes great work repeatable, culturally grounded, and commercially valuable long-term. understand how culture moves — specifically African and diaspora culture — from the inside. Not as an observer. As someone who has held briefs that had to work in Lagos, London, and Dubai simultaneously. It led me to become a creative industrialist who moves across cultures, continents, and disciplines. The diversity shows up in how the work gets made and builds relatability to all the audiences I have had to work with. Based in Lisbon. Working globally. Executive production, creative direction, and consulting for brands that want cultural authority — not just cultural adjacency. I also build tools for the next generation of creatives doing this work — because the infrastructure I had to figure out alone shouldn't stay hidden. DM to explore working together.