Mashiur Rahman

Web Analytics And Conversion Tracking Specialist

Marketing • Freelance

May 2025 - Present • 1 yr

I worked with Premo Marketing Agency to deliver advanced tracking and analytics solutions for multiple client campaigns focused on lead generation, ecommerce growth, and paid advertising performance. My role involved setting up accurate data tracking systems that helped the agency optimize campaigns, improve reporting, and increase return on ad spend. For Premo Marketing Agency, I implemented Meta Pixel, Meta Conversion API, Google Ads Conversion Tracking, GA4, and Google Tag Manager (GTM) across different websites and funnels. I configured complete event tracking such as Page View, Lead, Contact Form Submit, Add to Cart, Initiate Checkout, Purchase, Book Appointment, and other custom conversion actions based on each client’s goals. One of my key achievements was solving data loss issues caused by iOS privacy updates, browser restrictions, and ad blockers. By implementing Meta Conversion API with browser and server-side event deduplication through Stape.io, I helped recover missing conversion data and improve event match quality. This allowed Premo Marketing Agency to run smarter retargeting campaigns and optimize ads with more reliable results. I also set up Google Ads enhanced conversions, remarketing tags, phone call tracking, and cross-domain conversion measurement for agency clients. Several accounts experienced cleaner attribution, fewer duplicate conversions, and improved bidding performance after my fixes. Using GTM server-side tracking, I configured custom domains, first-party cookies, and secure data routing to create stronger privacy-compliant tracking systems. This significantly improved long-term data accuracy for agency reporting and campaign scaling. In addition, I regularly performed audits, debugging, and maintenance using Meta Events Manager, GA4 DebugView, Tag Assistant, and browser developer tools. I identified broken tags, duplicate events, missing values, and funnel tracking gaps, then implemented reliable solutions quickly.