Maxim

Vehicle Wrap Graphic Design & Commercial Branding

Upwork • Freelance

Aug 2024 - Present • 2 yrs 2 mos

Design work focused on commercial vehicle graphics, custom wrap concepts and visual branding for businesses seeking clear, recognisable advertising on their vehicles. Typical project responsibilities include reviewing client requirements, vehicle photographs and supplied measurements; developing visual concepts based on company logos and brand colours; preparing layouts for relevant vehicle sides; and creating realistic mockups to communicate how the graphics could appear on the finished vehicle. Projects may cover service vans, passenger cars, delivery trucks, trailers and small commercial fleets. The specific vehicle model, body dimensions, doors, windows, panels and existing fixtures affect the design approach. Important company information such as business names, telephone numbers, websites and service descriptions must remain readable and appropriately positioned. A typical design workflow starts with a review of the vehicle's make, model, year and body variant, followed by confirmation of the requested wrap coverage. Artwork development then focuses on the visual hierarchy of the design, ensuring that brand elements are recognisable and that major graphic components remain coherent across adjacent vehicle surfaces. Where suitable templates and specifications are available, editable vector artwork may be prepared for review by a vinyl wrap printer or installer. The production handoff can include organised layers, artwork exports and instructions identifying the relevant vehicle views. Any actual installation measurements, panel fit, cutting tolerances and production requirements need verification by the printer or installer. The objective of this work is to create commercial vehicle graphics that communicate the intended brand identity, remain visually consistent and give the client an understandable presentation before production. Responsibilities can also include handling client feedback, revising the selected design and delivering the agreed files.

Senior SEO and Ahrefs Specialist

Freelancer.com • Freelance

Jul 2015 - Present • 11 yrs 3 mos

As a Senior SEO and Ahrefs Specialist, I help businesses identify technical problems, understand competitors, and turn SEO data into clear growth actions. My work includes Google Search Console indexing reviews, Ahrefs Site Audit analysis, toxic backlink investigations, negative SEO risk assessments, safe disavow file preparation, Shopify SEO audits, and SaaS competitor research. I analyze keyword gaps, backlink gaps, content gaps, organic competitors, top-ranking pages, anchor text, referring domains, crawlability, canonical signals, redirects, sitemaps, robots.txt, and internal linking. I work with Shopify stores, SaaS companies, WordPress websites, e-commerce brands, agencies, and local businesses. Every project is manually reviewed and delivered through organized spreadsheets, prioritized recommendations, and easy-to-understand reports. I focus on practical, ethical SEO actions without automated spam, misleading metrics, or unrealistic ranking guarantees.