Maxi

Communications & Digital Marketing Manager

Giesecke+Devrient • Tiempo completo

Jan 2022 - Present • 4 yrs 4 mos

Scaled B2B Brand Presence: Grew the global corporate LinkedIn channel from 80,000 to over 270,000 followers through targeted organic growth strategies. Elevated C-Level Positioning: Professionalized executive accounts, strategically building C-suite profiles into recognized industry "LinkedIn Voices" and thought leaders. Executed Revenue-Driven Strategies: Designed and implemented holistic social media strategies that successfully bridged brand awareness with measurable business outcomes. Drove Performance & Lead Generation: Set up, managed, and optimized highly effective social media advertising campaigns and full-funnel lead generation architectures. Led Content Creation & Copywriting: Authored and created high-impact B2B content, translating complex SecurityTech topics into resonant messaging for international target audiences.

Content & Communications Manager

Swissbit AG • Tiempo completo

Jan 2021 - Jan 2022 • 1 yr

Drove Community Growth: Significantly scaled the global corporate LinkedIn channel through the development and execution of high-impact, engaging content strategies. Spearheaded Executive Storytelling: Managed strategic ghostwriting and editorial planning for C-level profiles, successfully positioning the leadership team as recognized thought leaders and "LinkedIn Voices" in the tech industry. Managed End-to-End Content Production: Directed the multimedia creation of B2B content, translating highly complex technology topics (such as IoT, security, and storage solutions) into accessible, compelling, and audience-centric narratives. Led Digital Copywriting & Editorial: Served as the primary writer and content creator for global communication campaigns, crafting persuasive copy for both organic social media formats and targeted paid advertising initiatives. Aligned Integrated Communications: Ensured the seamless integration of social media content with overarching corporate communications to drive a consistent and unified global brand message.

Junior PR & Marketing Consultant

Serviceplan • Tiempo completo

Sep 2018 - Jan 2021 • 2 yrs 4 mos

Delivered Strategic Consulting: Advised international clients across the IT and corporate sectors on holistic marketing and corporate communications strategies. Developed PR & Event Strategies: Designed comprehensive public relations campaigns and directed end-to-end management of corporate and media events. Guided Executive Communications: Provided strategic counsel on CEO positioning, conducted targeted media coaching, and facilitated on-site support during high-stakes press interviews. Authored Editorial Content: Wrote and edited high-quality journalistic content, press materials, and compelling corporate copy tailored to diverse B2B audiences.