Matthew Lucas

Press Release Writer & PR Distribution Specialist

News UK • Freelance

Jul 2022 - Present • 3 yrs 10 mos

I specialize in writing and distributing professional press releases across major news platforms in the US and UK, including Google News, Yahoo Finance, and EIN Presswire. Over the years, I have helped startups, established brands, and solo entrepreneurs in AI, tech, e-commerce, crypto, and music get featured on high-authority news sites that drive real visibility and credibility. My work goes beyond just writing: I manage the full PR cycle from crafting a compelling, journalist-approved story to submitting and distributing across targeted media outlets in the US and UK. Every release is SEO optimized to improve search rankings, attract backlinks, and ensure long term online presence for my clients. Some of my key achievements include successfully placing press releases on top-tier platforms like Yahoo Finance, EIN Presswire, and Google News, helping clients gain authority backlinks that boosted their domain credibility, and supporting product launches, brand announcements, crypto promotions, and music releases with strategic PR campaigns that got noticed. Clients come to me when they want their story told the right way: with clarity, professionalism, and maximum reach. Whether you need a one time press release or ongoing PR distribution, I deliver results that put your brand in front of the right audience, on the right platforms, at the right time.