Masud Rana

Google Ads, Facebook Ads & GA4 Full-Stack Conversion Tracking Expert

Beacon Lighting • Tiempo completo

Feb 2023 - Present • 3 yrs 6 mos

Hi! 👋 I’m a results-driven Digital Marketing & Paid Ads Specialist with 3+ years of full-time experience delivering high-performing campaigns and measurable growth. I specialize in Google Ads campaign setup, optimization, and management, including Search, Shopping, and Display Ads, alongside Facebook & Instagram Ads. I handle every aspect of paid campaigns—campaign structure, keyword research, bid strategy optimization, product feed improvements, audience segmentation, and continuous A/B testing—to maximize conversions, ROAS, and overall campaign performance. Beyond paid advertising, I design and manage social media marketing strategies, audience targeting, engagement monitoring, and performance analysis, ensuring each campaign aligns with overall business growth objectives. I implement advanced tracking systems, including Google Analytics 4 setup, Google Tag Manager, Facebook Pixel, Conversion API integration, and funnel-wide conversion tracking. Using these insights, I refine targeting, creatives, and bidding strategies to reduce acquisition costs and scale campaigns effectively. My approach is fully data-driven and performance-focused, with structured optimization cycles, regular testing frameworks, and detailed performance reviews. Over the past 3 years, I’ve successfully helped businesses increase conversions, improve ROAS, and achieve long-term scalable growth through strategic paid advertising, advanced analytics, and conversion tracking expertise. I work with platforms like WordPress, Shopify, Wix, Webflow, ClickFunnels, Squarespace, and custom websites, delivering high-impact digital marketing solutions tailored to client goals.