Mashrur Menon

Manager, Sales & Marketing (Google Ads Specialist)

Hyundai Motor Group • Tiempo parcial

Jun 2015 - Present • 11 yrs 2 mos

Combined Google Ads with traditional sales strategy to drive lead generation and market leadership for Hyundai. My focus isn't just traffic, it's qualified leads and measurable returns. Core responsibilities: • Planned and managed Google Search, Shopping, Performance Max, Display, and Remarketing campaigns from strategy to execution • Conducted keyword research, audience segmentation, and account structuring to reduce wasted ad spend • Set up conversion tracking through GA4 and GTM so every decision was backed by accurate data • Optimized Google Merchant Center feeds, asset groups, and bidding strategies for better product visibility and profitability • Ran ongoing A/B tests, budget optimization, and negative keyword reviews to improve results over time • Developed sales and marketing strategies to achieve ROI targets, backed by customer insights and market trend analysis • Managed dealer network coordination and synchronized pricing, product planning, and inventory with sales strategy • Prepared sales forecasts and strategic reports for senior management using performance data Result: Helped Hyundai achieve market leader position in the commercial vehicle category through combined digital and offline strategy.