Mary White

Rednote (Xiaohongshu) Content Strategist & Script Writing Specialist

Fiverr • Freelance

Dec 2025 - Mar 2026 • 3 mos

I worked with Sophie Liang, a lifestyle brand owner who wanted to build a strong presence on Rednote (Xiaohongshu) but was struggling with low engagement, inconsistent content performance, and unclear storytelling direction. Her posts were not reaching the right audience, and her brand message was getting lost due to weak scripting and poor content structure. I stepped in as a Rednote content strategist and helped her develop a structured content system focused on storytelling, viral hooks, and audience psychology. I created high-performing scripts tailored to Xiaohongshu’s algorithm, including attention-grabbing openings, value-driven body content, and soft conversion-based call-to-actions. I also optimized her content pillars to ensure consistency across beauty, lifestyle, and product review posts. In addition, I conducted audience research to identify trending topics and keywords within her niche, then aligned her content strategy with platform trends to increase discoverability. I also improved her caption writing style, making it more relatable, conversational, and emotionally engaging to drive higher saves, shares, and comments. As a result, Sophie Liang experienced a significant boost in engagement rate, increased follower growth, and improved brand visibility across Rednote. Her content became more structured, viral-ready, and conversion-friendly, helping her attract a more targeted audience and strengthen her digital influence. Xiaohongshu

12 Tester Quality Assurance & Usability Enhancement Project

Brandon Harding • Freelance

Jan 2026 - Mar 2026 • 2 mos

I collaborated with a client, Brandon Cole, on a 12 Tester project aimed at improving the usability and overall performance of their web application. The client needed reliable feedback and structured testing to identify hidden bugs and user experience issues that were affecting retention. I helped by conducting detailed functional and usability tests across multiple devices and browsers, carefully documenting bugs and inconsistencies. I provided clear, actionable reports that included step-by-step reproduction processes, screenshots, and suggestions for improvement. Beyond identifying issues, I also analyzed user flows to recommend changes that would simplify navigation and enhance overall usability. My feedback enabled the client to prioritize fixes effectively and improve the application’s stability. Throughout the process, I ensured clear communication and timely delivery of insights. The final outcome was a more refined, user-friendly application that performed reliably and offered a significantly improved experience for its users.

Music Content Writer & Article Specialist

Soundview • Freelance

Feb 2026 - Mar 2026 • 1 mo

I worked with Marcus Lee, a music blog owner who wanted to expand his audience reach and improve the overall quality of his content to compete in a highly saturated industry. His main challenges included inconsistent publishing, lack of SEO optimization, and articles that did not fully engage readers or encourage return visits. As a result, his website traffic remained low and audience growth was limited. I stepped in as a music content writer and developed high-quality, engaging articles focused on artist features, album reviews, and current music industry trends. I ensured each piece was carefully structured with compelling introductions, clear formatting, and strong storytelling to capture reader interest. Additionally, I incorporated SEO best practices, including keyword optimization and strategic headings, to improve search engine visibility. I also established a consistent content schedule to maintain audience engagement. As a result, Marcus experienced increased organic traffic, improved search rankings, higher reader retention, and stronger audience interaction across his platform.