Marwan Ashraf

Performance Media Buyer

Agency • Freelance

Oct 2019 - Present • 6 yrs 10 mos

Professional Background — Marwan Ashraf Elbialy I started my journey in digital advertising in 2019 as a freelance Media Buyer, building my skills independently while studying Mechatronics Engineering at Tanta University. From day one, my focus was simple: make every pound of ad spend count. My first major agency experience was at Elwarsha Agency (2020–2021), where I managed multi-client campaigns, sharpened my targeting skills, and learned how to optimize for cost-per-acquisition at scale. From there, I went fully independent — and that’s where my results began to speak for themselves. Over six years, I’ve operated across Egypt, Jordan, and Saudi Arabia, running campaigns on Meta, Google, TikTok, and Snapchat Ads across 12+ industries. I grew a client’s Facebook page from zero to 110,000 followers in three months. I boosted a gold store’s physical sales by 6.7x within a single quarter. I scaled a Saudi financial services lead gen campaign from 7 clients in month one to 31 in month two, with organic leads flowing by month three. My standout achievement came during Ramadan 2024 — one of the most competitive advertising seasons in the Arab market. I managed a full e-commerce campaign for a health product, generating 191,850 EGP in revenue from 41,999 EGP in ad spend, with 108,070 EGP in net profit and a 91%+ order delivery rate. The strategy combined UGC creatives, data-driven budget testing, and Lookalike Audiences built from real purchase events — then continued post-season optimization that dropped the cost per purchase from 107 EGP to just 35 EGP per day. I’ve also delivered a 16.6x ROAS for an education client, driven 17,212 direct booking conversations for a beauty center at $0.08 each, and managed a $26,000+ affiliate account in Jordan with consistent profitability. Beyond buying ads, I build systems — from landing pages and client websites to reporting frameworks and conversion flows — that turn ad spend into predictable, scalable revenue.