
Marvel Njoku
Email Marketing Strategist
Habilidades

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Experiencia laboral
Email Marketing Strategist
Fintech • Tiempo completo
Feb 2026 - Present • 4 mos
* Assist with lead generation by researching, sourcing, and organizing qualified prospects for outreach campaigns. * Develop and implement email campaign strategies aligned with business goals and target audiences. * Create and optimize email copy designed to increase engagement, response rates, and conversions. * Manage end-to-end email campaigns, including setup, scheduling, monitoring, and performance tracking. * Support email deliverability efforts through mailbox management, sender reputation monitoring, and domain warm-up best practices. * Maintain an average 28.9% open rate and 3.7% click-through rate (CTR) across multiple email campaigns. * Analyze campaign performance data and implemented improvements to enhance engagement and overall effectiveness. * Maintain accurate lead and campaign records to support reporting and future marketing initiatives.
Email Warm-up
Freelancing Career • Freelance
Jul 2025 - Aug 2025 • 1 mo
Managed daily domain warm-up campaigns through Blastable. Scheduled and monitored email sending activities to strengthen sender reputation. Supported email deliverability initiatives by maintaining consistent mailbox and domain warm-up processes. Helped improve inbox placement through strategic reputation-building campaigns.
Email Campaign Manager
Educational Engagement • Tiempo parcial
Sep 2024 - Apr 2025 • 7 mos
* Managed and maintained email marketing lists containing up to 30,000 leads, ensuring list accuracy, segmentation, and deliverability. * Performed manual list cleaning using MailWizz, removing invalid, duplicate, and inactive contacts to improve campaign performance and sender reputation. * Planned, scheduled, and executed email campaigns consistently across multiple audiences and industries. * Tracked, organized, and recorded lead data to support campaign optimization and reporting. * Successfully delivered 100,000+ marketing emails while maintaining strong engagement metrics. * Achieved an average 31.6% open rate and 4.7% click-through rate (CTR) across multiple email campaigns. * Monitored campaign performance and engagement metrics to identify opportunities for continuous improvement and increased conversions.