Marvellous A

brand kit designer

Backlink Huber • Freelance

May 2025 - Present • 1 yr 1 mo

What the Client Wanted Backlink Huber, a growing digital marketing and link-building agency, needed a complete brand kit that reflected their authority and professionalism in the SEO space. They wanted a cohesive visual identity including a logo, color palette, typography system, and brand usage guidelines that could be applied consistently across their website, social media, and client-facing materials. What I Did & How I Did It I started with a discovery phase, researching Backlink Huber's niche, target audience, and key competitors to understand what visual language would resonate best. From there, I developed a bold yet clean logo concept that communicated trust and digital expertise. I curated a professional color palette anchored by deep navy and electric blue — to evoke credibility and innovation. I paired this with a modern typographic system using a strong sans-serif for headings and a legible body font for versatility. All elements were compiled into a structured brand style guide covering logo variations, spacing rules, color codes (HEX, RGB, CMYK), and font usage. Deliverables were provided in AI, PNG, SVG, and PDF formats for maximum usability. The Result Backlink Huber received a polished, ready-to-deploy brand identity that gave their agency an instantly recognizable and professional look. The client praised the clarity of the brand guide and noted it made onboarding new team members and designers significantly easier. The project was delivered ahead of schedule and earned a ⭐⭐⭐⭐⭐ review.

Brand Identity & Custom Brand Kit

Senpex • Freelance

Apr 2024 - Present • 2 yrs 2 mos

What the Client Wanted Senpex, a startup in the logistics and delivery space, needed a professional and cohesive brand identity that reflected their speed, reliability, and modern approach. They wanted a complete brand kit including a logo, color palette, typography system, brand guidelines, social media assets, and marketing visuals tailored to their business goals and target audience. What I Did & How I Did It I began by understanding Senpex's vision, industry positioning, and audience. From there, I crafted a clean, modern logo that communicated efficiency and trust. I developed a strategic color palette and typography system that ensured visual consistency across all touchpoints. Using Adobe Illustrator, Photoshop, and Canva, I designed social media assets and marketing visuals aligned with the brand's identity. Everything was compiled into a comprehensive brand style guide covering logo usage, color codes (HEX, RGB, CMYK), font pairings, and design dos and don'ts giving the client a ready-to-use branding toolkit. The Result Senpex walked away with a strong, consistent brand identity that elevated their visual presence across digital and print platforms. The client appreciated the strategic approach and creative execution, noting the brand kit made it easy to maintain consistency across their team. The project was delivered on time and received outstanding feedback.