Marina B

Marketing Strategy Consultant & Fractional CMO | Baslin's

Baslins LLC

Feb 2016 - Present • 10 yrs 4 mos

I streamline business growth with strategic marketing leadership for growing businesses. – Analyzing markets to find profitable segments to target and competitor gaps to leverage. – Crafting and executing long-term marketing strategies, aligning them with a company's overall business goals to ensure growth and sustainability. – Utilizing data analysis and insights to optimize campaigns, measure marketing effectiveness, and make informed decisions for continuous improvement. – Creating, strengthening, and maintaining a company's brand identity, fostering brand awareness, recognition, and loyalty among target audiences. – Articulating marketing strategies and goals to stakeholders. Specialties: Go To Market Strategy, B2B Marketing, Scaling Business, Sales Funnel Optimization, Market Research, Inbound Marketing Strategy, Lead Generation, Digital Marketing, Branding, Brand Strategy, Digital Marketing Plan, Online Business Strategist, Marketing Consultant, Marketing Innovation, Fractional CMO.

Chief Marketing Officer

CrowdCoinage OÜ

Oct 2017 - Jun 2018 • 8 mos

- Developed a Go-To-Market Strategy for the Crowdcoinage platform. - Managed all marketing, advertising, and content marketing. - Helped to sell 125,000,000 tokens ~$8,915,000 in value according to ICObench). - Implemented marketing strategies and executed them within the marketing team of 3 people. - Expanded the community up to 13000 members and token holders.

Head of Marketing

DVDVideoSoft

Feb 2014 - May 2017 • 3 yrs 3 mos

o Business Development. Business inquiries management. o Product management and brand management. o Marketing Analysis. Google Analytics. Data Analysis. o Released several new products (download manager, p2p software, video conversion software). o Web design analysis. A/B testing. o Marketing strategy development. Developed Internet Marketing Strategy. o Built and expanded the affiliate program. o Search Engine Optimisation. Content Marketing. Google Penalty Recovery. o Social Media Marketing activities. Administrator of 620K community on Facebook.