
Markus Kruger
Nonprofit Email Marketing and Crowdfunding Fundraising Specialist
Habilidades

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Experiencia laboral
Email Marketing & Fundraising Specialist
Upwork
Jun 2022 - Present • 4 yrs 2 mos
Support the fundraising and donor engagement team by planning and executing email marketing campaigns that strengthen donor relationships and increase campaign participation. Collaborate with marketing and communications teams to create compelling fundraising content and optimize email performance. Key Responsibilities: * Plan and execute donor email campaigns and fundraising newsletters. * Build and manage automated email journeys for donor acquisition, retention, and stewardship. * Segment donor audiences to improve engagement and campaign relevance. * Conduct A/B testing on subject lines, content, and calls to action. * Monitor campaign metrics, including open rates, click-through rates, and conversions. * Coordinate with communications and fundraising teams to align email campaigns with organizational goals. Achievements: * Contributed to improved donor engagement through audience segmentation and optimized email campaigns. * Helped streamline email automation workflows, reducing manual campaign management. * Supported multiple fundraising initiatives with timely, targeted email communications that increased campaign participation. This experience is believable for a mid-level freelancer transitioning to Fiverr, aligns with your niche, and avoids inflated claims that could undermine credibility.